I design for the messy middle the place where data, decisions, business and real human behavior collide.

Person wearing a blue puffer jacket and red backpack standing in front of a light blue building on a city street.

I’m Arjun, a Lead Product Designer who loves unpacking complex, data-heavy ecosystems and turning them into experiences that feel effortless, honest, and human.

My work sits at the intersection of systems thinking, behavioral psychology, and clear design language. Over the years, I’ve helped healthcare teams feel more in control of their routines, improved financial transparency for everyday users, and reshaped how enterprise operators understand their own data. Whether I’m building dashboards, playbooks, or end-to-end workflows, my goal is the same: create clarity where there’s noise, motivation where there’s friction, and confidence where decisions feel heavy.

I’m happiest when collaborating with teams who care about impact people who aren’t afraid to ask why, zoom out, zoom in, and rethink the status quo. Design, to me, is less about pixels and more about creating systems that empower people to move faster, decide better, and feel supported by the tools they use every day.

If you’re building something complex and want it to feel beautifully simple, I’d love to help you make that happen.

Experience

Freelance Designer, Kochi, India

JANUARY 2024 - AUGUST 2025

  • Improved checkout conversion (+12%) & reduced onboarding drop-off (–18%) for POS/Retail apps

  • Designed scalable multi-store & offline-first retail experiences

  • Explored new product concepts focused on ecommerce psychology & motivation

Paradym Health, London

LEAD PRODUCT DESIGNER

JANUARY 2024 - AUGUST 2025

  • Increased user retention (+33%) & engagement (+28%) through core UX redesign

  • Gamified onboarding → cut drop-off (–20%) & boosted task completion (+34%)

  • Drove 850× growth in conversions; improved CSAT & NPS

SotaOG, Texas

LEAD PRODUCT DESIGNER

JANUARY 2024 - AUGUST 2025

  • Designed oil & gas analytics platform → workflow efficiency +31%

  • Built digital-twin & predictive visualization tools

  • Detected data errors → prevented revenue leakage

Spinach Experience Design, Mumbai

LEAD PRODUCT DESIGNER

DECEMBER 2019 - JANUARY 2022

  • Design system & localization for Prudential → 2 industry awards

  • Led 0→1 product design for major insurance + travel apps

  • Delivered gamification & dashboards improving engagement and data visibility

Tuna Software Solutions, Kochi

SR. UX DESIGNER

AUGUST 2018 - NOVEMBER 2019

  • Designed interfaces for kiosks and AR/VR applications, aligning innovation with accessibility.

  • Partnered with global teams (Fusion, Emagine, PureRoots) to build consistent, data-driven UX solutions.

Codegreen Technologies, Kochi

UX DESIGNER

JANUARY 2016 - AUGUST 2018

  • Delivered 100+ digital products (Spiceland, Croydon, MedBL, NHQ), contributing to major client portfolio expansion.

  • Built a strong foundation in user-centered design, usability testing, and visual communication.