I design for the messy middle the place where data, decisions, business and real human behavior collide.

I’m Arjun, a Lead Product Designer who loves unpacking complex, data-heavy ecosystems and turning them into experiences that feel effortless, honest, and human.
My work sits at the intersection of systems thinking, behavioral psychology, and clear design language. Over the years, I’ve helped healthcare teams feel more in control of their routines, improved financial transparency for everyday users, and reshaped how enterprise operators understand their own data. Whether I’m building dashboards, playbooks, or end-to-end workflows, my goal is the same: create clarity where there’s noise, motivation where there’s friction, and confidence where decisions feel heavy.
I’m happiest when collaborating with teams who care about impact people who aren’t afraid to ask why, zoom out, zoom in, and rethink the status quo. Design, to me, is less about pixels and more about creating systems that empower people to move faster, decide better, and feel supported by the tools they use every day.
If you’re building something complex and want it to feel beautifully simple, I’d love to help you make that happen.
Experience
Freelance Designer, Kochi, India
JANUARY 2024 - AUGUST 2025
Paradym Health, London (2023)
LEAD PRODUCT DESIGNER
JANUARY 2024 - AUGUST 2025
Increased user retention (+33%) & engagement (+28%) through core UX redesign
Gamified onboarding → cut drop-off (–20%) & boosted task completion (+34%)
Drove 850× growth in conversions; improved CSAT & NPS
SotaOG, Texas (2022–2023)
LEAD PRODUCT DESIGNER
JANUARY 2024 - AUGUST 2025
Designed oil & gas analytics platform → workflow efficiency +31%
Built digital-twin & predictive visualization tools
Detected data errors → prevented revenue leakage
Spinach Experience Design, Mumbai (2019–2022)
LEAD PRODUCT DESIGNER
JANUARY 2024 - AUGUST 2025
Design system & localization for Prudential → 2 industry awards
Led 0→1 product design for major insurance + travel apps
Delivered gamification & dashboards improving engagement and data visibility
Spinach Experience Design, Mumbai (2019–2022)
LEAD PRODUCT DESIGNER
JANUARY 2024 - AUGUST 2025
Design system & localization for Prudential → 2 industry awards
Led 0→1 product design for major insurance + travel apps
Delivered gamification & dashboards improving engagement and data visibility
Spinach Experience Design, Mumbai (2019–2022)
LEAD PRODUCT DESIGNER
JANUARY 2024 - AUGUST 2025
Design system & localization for Prudential → 2 industry awards
Led 0→1 product design for major insurance + travel apps
Delivered gamification & dashboards improving engagement and data visibility